I believe in campaigns that are as smart as they are beautiful. I’ve spent the past 10 years building marketing programs that blend the opportunities of digital with the impact of in-person experiences.
Most recently I was Associate Marketing Director, Online Strategy at Chronicle Books, and prior to that was New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the opportunities and existential intrigue of digital media, and as an unabashed design superfan, have produced programming for CreativeMornings and AIGA SF.
The only constant in digital marketing is change, and the most important skills I've built in my 10 years of experience are how to learn, and how to teach others. My deepest satisfaction comes from leading creative teams to do their best work by surfacing and blending their aesthetic and strategic sides. Whatever the medium, I'm driven to communicate with precision, power, and emotional impact, as a way to connect people to ideas and to each other.
My favorite challenge is balancing sincerity with keeping it light. A few highlights include:
- 2017 Publishing Professionals Network | Company and Imprint Branding
- 2016 Social Innovation Week | The Little Free Library Design Competition
- 2016 American Institute of Architects SF | The Little Free Library Design Competition
- 2015 Makeshift Society | Class on "Inspired Social Media"
- 2014 South by Southwest | Everyone's a Curator: Do Museums Still Matter?
Press + Publications
I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include:
- 2018 The Creative Independent | A Creative Person's Guide to Thoughtful Promotion
- 2017 Quartz | The Little Free Library Gets a Redesign
- 2014 Shelf Awareness | Chronicle's #Give Books Gives Another 10,000 Books
- 2014 Mashable | 38 SXSW 2014 Panels You Can't Miss
- 2011 The New York Times | Gertrude Stein Paper Dolls
- 2013 ArtInfo | Insider Tips from the Art World's Social Media Pros