I’m a creative strategist who develops content, campaigns, and experiences.
Most recently I was Associate Marketing Director, Online Strategy at Chronicle Books, and prior to that was New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the opportunities and existential intrigue of digital media, and have produced programming for CreativeMornings, AIGASF, and ACLU of Northern California’s San Francisco chapter.
The only constant in digital marketing is change, and the most important skills I've built in my 10 years of experience are how to learn, and how to teach others. My deepest satisfaction comes from leading creative teams to do their best work by bringing out and blending their aesthetic and strategic sides.
I'm also a longtime crafter, currently interested in the meaning behind accessories, and making jewelry over at freundthings.co. Freund is my mother's maiden name, and it means "friend" in German, which captures my approach to statement jewelry as a conversation starter. Whatever the medium, I'm driven to connect people to ideas as a way to connect people to each other.
Photo by Diane Villadsen.
My favorite public speaking challenge is blending vulnerable sincerity with keeping it light. A few highlights include:
- When I spoke at SXSW about museum technology and how curation as a term and practice has been adopted by digital culture.
- When I spoke at Social Innovation Week about how architects approached the design challenge of building tiny libraries.
- When I shared my views on branding in the book business at the Publishing Professionals Network Conference.
I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include:
- Writing "A Creative Person's Guide to Thoughtful Promotion" for The Creative Independent.
- When the set of Gertrude Stein and Alice B. Toklas paper dolls I drew on a whim went viral and appeared in the New York Times, Jezebel, The Forward and more.
- When the group of museum social media managers I organized got together to host the online #MuseumOlympics, and The Wall Street Journal took notice.
- When the New Yorker declared of a book I worked on, "John Oliver’s Parody of Mike Pence’s Bunny Book Happens to Be a Delightful Work of Children’s Lit."
Here's a Full List In Case You Find it Riveting (Hi, Mom!)
2017 Publishing Professionals Network Conference | Company and Imprint Branding
2016 Social Innovation Week | The Little Free Library Design Competition
2016 American Institute of Architects SF | The Little Free Library Design Competition
2016 Chronicle Books | Social Media + Photography Strategy
2015 Makeshift Society | Class on Inspired Social Media
2014 South by Southwest Interactive | Everyone's a Curator: Do Museums Still Matter?
2013 Profile in ArtInfo | Insider Tips from the Art World's Social Media Pros
2013 Mobile Engagement Speaker at Cultural Connections
2013 Museum Computer Network Conference | The Social Museum
2012 Social Media Week Speaker
2018 The Creative Independent | A Creative Person's Guide to Thoughtful Promotion
2017 Quartz | The Little Free Library Gets a Redesign
2014 Shelf Awareness | Chronicle's #Give Books Gives Another 10,000 Books
2014 SF Chronicle | Leah Garchik gives a shout-out to our museum dream team
2014 Mashable | 38 SXSW 2014 Panels You Can't Miss
2012 The Wall Street Journal | #MuseumOlympics
2012 The Guardian UK | What Pinterest Means for the Arts
2011 The New York Times | Gertrude Stein Paper Dolls
2011 Jezebel | Here Are Some Gertrude Stein And Alice B. Toklas Paper Dolls
2011 Chapter in the book Museums Forward: Social Media and the Web