About

Building inspiring brands by any medium necessary.

 
  Photo by Diane Villadsen.

Photo by Diane Villadsen.

I believe in campaigns that are as smart as they are beautiful. I’ve spent the past 10 years building marketing programs that blend the opportunities of digital with the impact of in-person experiences.

Most recently I was Associate Marketing Director, Online Strategy at Chronicle Books, and prior to that was New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the opportunities and existential intrigue of digital media, and as an unabashed design superfan, have produced programming for CreativeMornings and AIGA SF.

The only constant in digital marketing is change, and the most important skills I've built in my 10 years of experience are how to learn, and how to teach others. My deepest satisfaction comes from leading creative teams to do their best work by surfacing and blending their aesthetic and strategic sides. Whatever the medium, I'm driven to communicate with precision, power, and emotional impact, as a way to connect people to ideas and to each other. 

 

Speaking Engagements

My favorite challenge is balancing sincerity with keeping it light. A few highlights include:

  • 2017 Publishing Professionals Network  |  Company and Imprint Branding
  • 2016  Social Innovation Week  |  The Little Free Library Design Competition
  • 2016 American Institute of Architects SF  | The Little Free Library Design Competition
  • 2015  Makeshift Society  |  Class on "Inspired Social Media"
  • 2014  South by Southwest  |  Everyone's a Curator: Do Museums Still Matter?
     

Press + Publications

I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include: