Content strategy for creative business.

About

Building inspiring brands by any medium necessary.

 
  Photo by Diane Villadsen.

Photo by Diane Villadsen.

Big ideas deserve promotion to match. I’ve spent the past 10 years building marketing programs that blend the opportunities of digital with the impact of in-person experiences, as well as combining a love of strong copy with an eye for great visuals.

Most recently I was Associate Marketing Director, Online Strategy at Chronicle Books, and prior to that was New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the opportunities and existential intrigue of digital media, and as an unabashed design superfan, have produced programming for CreativeMornings and AIGA SF. I also make jewelry and interactive projects. You can see that here.

My work in the world is about synthesis—bringing together the big picture and the details, differing viewpoints, words and images. No matter the industry or audience, I look for marketing solutions that create meaningful results at the same time as they capture the imagination. But the only constant in digital marketing is change, and the most important skills I've built are how to learn, and how to teach others. My deepest satisfaction comes from leading creative teams to do their best work by surfacing and blending their aesthetic and strategic sides. Whatever the medium, I'm driven to communicate with precision, power, and emotional impact, as a way to connect people to ideas and to each other. 

 

Speaking Engagements

My favorite challenge is balancing sincerity with keeping it light. A few highlights include:

  • 2017 Publishing Professionals Network | Company and Imprint Branding

  • 2016 Social Innovation Week | The Little Free Library Design Competition

  • 2016 American Institute of Architects SF | The Little Free Library Design Competition

  • 2015 Makeshift Society | Class on "Inspired Social Media"

  • 2014 South by Southwest | Everyone's a Curator: Do Museums Still Matter?

  • 2013  Museum Computer Network Conference  | The Social Museum

Press + Publications

I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include: