To celebrate the release of beloved blogger SFGirlbyBay’s book See San Francisco, we partnered with VSCO to host a photowalk with a group of about 25 fans and influencers, and Victoria Smith herself. Starting at Makeshift Society, we walked one of her favorite routes through Hayes Valley, ending at Rare Device. It was a small but mighty group, and the walk yielded 70K likes and 2 million potential impressions. And one lovely day.

Photos by Irene Kim.

What’s better than a tiny library? A tiny library inspired by the modernist architecture of Sea Ranch, California (an architect’s paradise known for it’s whimsical angles and living roofs).

We partnered with the Little Free Library organization to give away two of these beauties for National Library Week. The entry form included questions like “where will the library go?”, “how will you keep it stocked?”, “why do you think books are important? The contest received 700 entries from all over the country, and received mentions in Publisher’s Weekly and on Facebook’s Books page.

#GIVEBOOKS

For the third year of Chronicle Books’ annual “Give Books” campaign, I was at the helm. We commissioned artist Lisa Congdon to create a custom book and holiday season-themed illustration, and then created a website on which visitors could take a pledge to only give books as gifts during the holiday season (preferably ones purchased at independent bookstores). If we reached 10,000 pledges, Chronicle Books promised to donate 10,000 books to the non-profit First Book, which would get the donation to the place it was most needed.

The site was optimized for sharing, with a thermometer that measured how many pledges had been made across Facebook, Twitter, Instagram, Tumblr and Pinterest. We also partnered with a roster of beloved bloggers and authors, asking them to curate a list of some of their favorite Chronicle Books, which they then gave away to their respective communities.

The partners included: Brooklyn Bride, The City Sage, Design Milk, sfgirlbybay, The House that Lars Built, The Jealous Curator, The Sophisticated Gourmet, @amandajanejones,@cindyloughridge, and @junebugkim.

We achieved our goal in record time.

#GiveBooks website

Publisher’s Weekly article about the campaign

Working with a crack team of photographer and designer, I strategize, write copy for, and build our mailchimp ecommerce email program. This was a particularly fun holiday moment blending illustration and photography.

Photography by Irene Kim / Design + Illustration by Alina Buevich

An Instagram focused engagement campaign and installation inspired by an exhibition on a group of street photographers in the 30s-50s who were characterized by new mobile technology (the 35mm camera) and a personal angle to their shots of New York City.

The contest ran for 16 weeks, with a new challenge inspired by the exhibition issued every 2 weeks. Cameras from Lomography were given as prizes to the best image for every category, and photos were selected to appear in the museum.

Culminated in a live photowalk, panel on mobile photography, and awards ceremony, featuring Instagram influencers, analog photo aficionados, and photojournalists, with Photojojo gear and a Lytro camera given out as grand prizes.

Roles

Campaign design, contest management, community management, partnership and influencer cultivation.

Results

6000 submissions through Instagram, growth of 10K in Instagram followers, 200 attendees on site, 500 photos created during onsite photowalk.

San Francisco is a good place to have an exhibition about Allen Ginsberg. With the epicenter of this movement just a few blocks away in North Beach, I knew that this would be a great chance to build local online audiences.

The photographs on view were taken by Allen Ginsberg, and made extra special by his hand-inscribing some context in their margins. I created a Facebook campaign called "beatnik brainteasers" which asked a Facebook community to imagine what these captions might say.

I also organized a photowalk in North Beach which started from City Lights and went all over the neighborhood, led by the Director of The Beat Museum, to sights of historical and photographic interest. The tour led to the museum, where all participants received free admission to see the exhibition, and were treated to more stories of The Beat Generation in a follow-up Q+A.

Participant images from photowalk.

Role

Facebook campaign design and management, partnership development with City Lights Bookstore and Photojojo, event design, graphic design, event promotion

Results

Facebook campaign gained 3000 new fans, 100 people showed up for the photowalk, 100 photographs posted to Instagram with campaign hashtag, 60 people attended event in the museum who wouldn't have otherwise.

Compostmodern is a biannual design and sustainability conference organized by the AIGA (American Institute of Graphic Arts) in San Francisco. It was founded to address a growing demand for dialogue about how design can address the world's largest problems. The theme of 2013 was "Resilience," and featured speakers from all over the world such as John Thackara, Wendy MacNaughton, and David McConville, President of the Buckminster Fuller Institute. Day two was a Future Blitz hosted by Future Partners at the Autodesk Gallery.

Role

Campaign strategy, social media management, customer service, media partnerships

Results

500 tickets sold, brokered media sponsorship with Inhabitat, acquired promotional partnership from SFMOMA and the California Academy of Sciences

Our collaborative exhibition with SFMOMA offered opportunities to spend time with modern masterpieces. I created fresh takes on iconic images, and co-hosted a day of mindful internet in the spirit of this thoughtful exhibition. Also designed interactions for in-gallery experiences and website design.

Role

Campaign design, art direction, interaction design

Results

"Rothko Birthday Party" content received 254 likes and 80 shares.
Read an overview of the day of mindful internet.

Responding to a specific moment in time.

Role

Illustration, graphic design, photography, partnership cultivation

Results

Gertrude Stein paper dolls featured in the New York Times 6th Floor blog, the official Sleeveface blog features my contribution to the meme, the SF Weekly writes an article on my Instagram photos of our ticket stickers in strange places, and my April Fool's joke of a pig petting zoo fools our publicist.

I've served as Editor-in-Chief of several brand blogs, including the Contemporary Jewish Museum and Chronicle Books. Here are a few of the pieces I wrote, commissioned, or developmentally edited.