San Francisco is a good place to have an exhibition about Allen Ginsberg. With the epicenter of this movement just a few blocks away in North Beach, I knew that this would be a great chance to build local online audiences.
The photographs on view were taken by Allen Ginsberg, and made extra special by his hand-inscribing some context in their margins. I created a Facebook campaign called "beatnik brainteasers" which asked a Facebook community to imagine what these captions might say.
I also organized a photowalk in North Beach which started from City Lights and went all over the neighborhood, led by the Director of The Beat Museum, to sights of historical and photographic interest. The tour led to the museum, where all participants received free admission to see the exhibition, and were treated to more stories of The Beat Generation in a follow-up Q+A.
Participant images from photowalk.
Role
Facebook campaign design and management, partnership development with City Lights Bookstore and Photojojo, event design, graphic design, event promotion
Results
Facebook campaign gained 3000 new fans, 100 people showed up for the photowalk, 100 photographs posted to Instagram with campaign hashtag, 60 people attended event in the museum who wouldn't have otherwise.