Big ideas deserve promotion to match. I’ve spent the past 10 years building marketing programs that blend the opportunities of digital with the impact of in-person experiences, as well as combining a love of strong copy with an eye for great visuals.
Most recently I was Associate Marketing Director, Online Strategy at Chronicle Books, and prior to that was New Media Manager at the Contemporary Jewish Museum. I've spoken at events like South by Southwest about the opportunities and existential intrigue of digital media, and as an unabashed design superfan, have produced programming for CreativeMornings and AIGA SF. I also make jewelry and interactive projects. You can see that here.
My work in the world is about synthesis—bringing together the big picture and the details, differing viewpoints, words and images. No matter the industry or audience, I look for marketing solutions that create meaningful results at the same time as they capture the imagination. But the only constant in digital marketing is change, and the most important skills I've built are how to learn, and how to teach others. My deepest satisfaction comes from leading creative teams to do their best work by surfacing and blending their aesthetic and strategic sides. Whatever the medium, I'm driven to communicate with precision, power, and emotional impact, as a way to connect people to ideas and to each other.
My favorite challenge is balancing sincerity with keeping it light. A few highlights include:
2017 Publishing Professionals Network | Company and Imprint Branding
2016 Social Innovation Week | The Little Free Library Design Competition
2016 American Institute of Architects SF | The Little Free Library Design Competition
2015 Makeshift Society | Class on "Inspired Social Media"
2014 South by Southwest | Everyone's a Curator: Do Museums Still Matter?
2013 Museum Computer Network Conference | The Social Museum
Press + Publications
I've been lucky to work on projects that have captured imaginations and attention spans, at least for a news cycle or two. A few highlights include:
2018 The Creative Independent | A Creative Person's Guide to Thoughtful Promotion
2017 Quartz | The Little Free Library Gets a Redesign
2014 Shelf Awareness | Chronicle's #Give Books Gives Another 10,000 Books
2014 Mashable | 38 SXSW 2014 Panels You Can't Miss
2011 The New York Times | Gertrude Stein Paper Dolls
2013 ArtInfo | Insider Tips from the Art World's Social Media Pros