Campaign: #SFphotohunt

An Instagram focused engagement campaign and installation inspired by an exhibition on a group of street photographers in the 30s-50s who were characterized by new mobile technology (the 35mm camera) and a personal angle to their shots of New York City.

The contest ran for 16 weeks, with a new challenge inspired by the exhibition issued every 2 weeks. Cameras from Lomography were given as prizes to the best image for every category, and photos were selected to appear in the museum.

Culminated in a live photowalk, panel on mobile photography, and awards ceremony, featuring Instagram influencers, analog photo aficionados, and photojournalists, with Photojojo gear and a Lytro camera given out as grand prizes.


Campaign design, contest management, community management, partnership and influencer cultivation.


6000 submissions through Instagram, growth of 10K in Instagram followers, 200 attendees on site, 500 photos created during onsite photowalk.