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Content + Campaigns

 

Storytelling, No Matter the Medium

This is an overview of some of the content and campaigns I've developed featuring work in video production and editing, graphic design, art direction, and copywriting.

 

Video

Produced all of these videos, and edited all but the last. The selections represent four different styles: documentary style, a scripted promotion in collaboration with artists, a short trailer made with photographs and graphics (the only assets that were available), and a seasonal trailer stitched together with product photography in an animated style.

 

Writing

A Creative Person's Guide to Thoughtful Promotion

The Creative Independent w/ illustrations by Molly Fairhurst

 

Campaign Creative

Slideshow of three years of the Give Books campaign, which invited people to pledge to give books during the holiday season, and in doing so, donate a book to a child in need. The first year featured illustrator Lisa Congdon, the second Steve MacDonald, and the third was in-house designer Alina Buevich.

 

Email Marketing

A few of my favorite email images for product launches and campaigns.

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 Art direction and copy by me, photography by Michelle Park, design by Alina Buevich

Art direction and copy by me, photography by Michelle Park, design by Alina Buevich

 Art direction and copy by me, photography by Michelle Park, design by Alina Buevich

Art direction and copy by me, photography by Michelle Park, design by Alina Buevich