Making book design shine, digitally.
Chronicle Books makes distinctive books and products, but it also stands out among publishers because it sells its books directly to consumers through brick and mortar stores and its website.
The site hadn't been touched in about 6 years, so it was definitely time for a makeover. Within the constraints of the Magento ecommerce platform, the site needed to become a worthy extension of the design-focused brand, the mobile accessibility needed to be examined, the checkout flow enhanced, and the categories updated to make the thousands of products on sale more discoverable.
We updated the site to the latest version of Magento and implemented a new responsive template with a clean white design that let the products shine. We committed to a photography-forward visual vernacular across web, email, and social, and added personality through illustrated elements and our flexibly designed and infinitely alterable tagline—”See Things Differently.” The three page checkout became one page, and plugins for promotions such as “buy one get one free” and multiple discount codes were added. These adjustments contributed to a 10% increase in sales year over year, 40% increase in conversion rate.
Strategic planning, art direction, copywriting
Team Members: Alina Buevich, Designer and Illustrator; Irene Kim Shepherd, Photographer; Vee Moran, Project Manager